It's about portraying a pure retro innocence and an air of naïvete. New Americana twee is twee in its purest form. Hoop skirts, full fringes (or ‘bangs’ in American), polka dots, the movie 500 Days of Summer, skater skirts, American Apparel, coloured tights, thick glasses even if you have no prescription, coloured blazers, new wave feminism, art film, moustache themed accessories and ironically, British bowler hats. New Americana Twee is all about lightness, tweeness, sweetness and American retro. Instead of the aggressively exclusive ‘top-down’ model we were used to, it was from us, the creator, to you, everyone else. The media stopped being a glamorous showpony and began to feel like we could have a hand in it. We began to value relatability and ‘rough-edged’ artistic flare a shaky hand filmed movie would do better than a professionally produced one, because it felt like an intentional ironic stab from the underdog at Hollywood. Hand-made feel, indie film stills, a “twee retro” atmosphere and a loosely ironic tone. We were bombarded with stimulus that would now be defined by the Consumer Aesthetic Research Institute as the “Hipness Purgatory” aesthetic. Tumblr, of course, played a huge part in the trend as it acted as a catalyst to our need for anything exciting. When 2014 hit, we looked for new trends where we spent most of our time, on the internet. “Twerk'' and “Selfie” were added into the dictionary in 2013, signalling young people's love of social media as self expression and escapism. Turns out, young people don't really live like that for long without trying to make their reality less depressing. From trying so hard to be so eclectic and it never being (quite) right, to stripping everything back to absolute base. We had burned out from nu-rave being seen as the coolest trend that no one could achieve. What we see today as ‘basic’ would have been seen as too much in this era.Ĭulturally, we had completely died. It's not about having a style or fitting in, it's about being as muted and plain as possible. People are trying to get their natural hair colour back, fast. If anyone can see your lips, your social life is obliterated - foundation concealed lips reign supreme. White t-shirt, blue jeans, pearl earrings. This era, between nu-rave and indie twee, is one of the most depressing era’s for fashion within our lifetime. From neon, bright and tacky, to muted, dull, and beige. They’re currently weaning off of stealing neon bead necklaces and coloured tights from Claire’s Accessories, when the current pop culture, and the fashion that goes with it, nosedives into the black abyss. The last few years were spent edging out of the second Nu-Wave era that had most people using hairspray and bobby pins to “train” their hair to swoop from the back of their head into a side fringe, covering the side of their whole face. They are listening to indie music that is soft and melodic, its lyrical themes are aspirational and quaint, they value art and healthy relationships, yet they have a distinct edginess that so far has only been presented in rock music. ![]() Young people spend their days endlessly scrolling through images of indie artworks, vintage style inspiration and motivational quotes stolen from WeHeartIt. Just… nothing.Imagine it’s 2014: Tumblr is the most popular social media site and is dominating youth culture at this point. The Utah Jazz’s Andrei Kirilenko ( he’s Russian, but not related to Maria as far as we know) reveals his latest body art. ![]() Tattoo watch hide your eyes: We think it better to close your eyes on this one. ![]() Guess the big boys are finally getting serious about this online shopping thing, eh? More: Venus’ EleVen on Gilt A new investor in the fashion-savvy site? Goldman Sachs. The member-based site was valued at $1 billion recently, according to a New York Times article. Gilty of it: One of our fave online shopping outlets, Gilt, is getting rather giant, actually. The former Chelsea resident now lives in SoHo. And this shouldn’t surprise anyone: he’s Canadian. ![]() Sean Avery of the New York Rangers is known as fashion-conscious (check out the glasses) and the 31-year-old NHL veteran isn’t shying away from being the first New York professional athlete to campaign from the cause. Andrew Cuomo amps up his serious push for a marriage equality bill in Albany, the Human Rights Campaign scored a big win in the fight for equal rights: a major sports league male. Hockey (player) for homos: As New York Gov.
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